Tool 6: Running a human rights awareness campaign

To maximise the reach and impact of your council’s community engagement initiative, consider running a concurrent human rights awareness campaign.

‘Awareness raising’ refers to promoting the visibility of something in a community or society. It is one of the most efficient and useful means of communicating information about a particular topic or issue to a large and geographically diffuse body of people.

In developing your own human rights awarenessraising campaign strategy, consider using a range of communication approaches and techniques to make sure your key messages are received and understood across the diversity of your audience.

Tool 6: Running a human rights awareness campaign